The things you don't know about Digital Marketing

The History and Evolution of Digital Marketing

• This was first used in the early 1970s where a programmer called Ray Tomlinson sent the first email and though this it was established that you can communicate using machines.But this was just the beginning,did they know that digital marketing would create a revolutionary in the field of marketing.As a number of users increase the landscape evolved from email to search engines like Archie,Yahoo, Google e-commerce sites like Amazon,eBay and manymore. 

• The better starting point for the history of digital marketing in the year 1990,this was when the term digital marketing was first used in the launch of Archie first search engine.

• Then in the year 1993 the first clickable web advertisement Banner was released.So this is also another added weighing for all marketing. 

• In the year 1994 Yahoo was launched which was the first e-commerce transaction over net market. 

• In the year 1996 smaller search engines like hotBot and Alexa were released .

• The year 1998 was the golden year for digital marketing as Google was launched in this year.Moreover, in this year also Microsoft launched MSN, and Yahoo launched Yahoo web search.

• In the year 2001 the first mobile marketing campaign took place.

• Then,the professional social media network LinkedIn was launched in 2002.

• In the year 2003 WordPress was released.

• In the year 2004 Gmail was launched and Facebook and Google goes live.

• In the year 2005 Youtube was launched.

• In the year 2006 Twitter was launched 

• In the year 2007 Tumblr was launched. Moreover, web streaming service Hulu was also founded in this year. 

• In the year 2008 Spotify was launched 

• In the year  2009 Google launches it's first realtime search engine results 

• In the year 2010 Whatsapp was launched 

• In the year 2011 Google plus and Google Panda was launched 

• In the year 2012 knowledge graph was launched by Google 

• In the year 2013 Facebook Messenger app was launched and also in the year where Facebook took over WhatsApp. 

• In the year 2015 Snapchat was launched.

So, it can be concluded that the digital marketing is growing exponentially and every day it brings a chunk of opportunities to the users as well as the company owners.

What is digital marketing?

Digital Marketing is basically advertising delivered through digital channels.Digital marketing,also called online marketing.This includes not only email, social media, and web-based advertising,but also text and multimedia messages as a marketing channel.

Why Digital Marketing?

Digital Marketing encompasses all marketing efforts that promote your product or brand using electronic devices or the internet. It leverages online marketing tactics like search marketing, email marketing, social media marketing, and mobile marketing to connect with current and prospective customers.Since Digital Marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing campaigns. With Digital Marketing, you can also use analytics tools to monitor the success and ROI of your campaigns.

Types of digital marketing

• Search Engine Optimization: Search engine optimization is the process of taking steps to help a website or piece of content rank higher on Google.

• Content Marketing: Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.

• Social Media Marketing: Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.

• Pay-Per-Click Marketing: Pay per click is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

• Affiliate Marketing: Affiliate marketing is an advertising model in which a company pays publishers to advertise their products and services and generate sale.

• Native advertising: Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear.

• Marketing Automation: Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.

• Email Marketing: Email marketing is the process of targeting your audience and customers through email.

The benefits of digital marketing

Digital marketing has become prominent largely because it reaches such a wide audience of people, but it offers a number of other advantages as well. These are a few of the benefits.

A broad geographic reach

When you post an ad online, people can see it no matter where they are (provided you haven’t limited your ad geographically). This makes it easy to grow your business's market reach.

Cost efficiency

Digital marketing not only reaches a broader audience than traditional marketing but also carries a lower cost. Overhead costs for newspaper ads, television spots, and other traditional marketing opportunities can be high. They also give you less control over whether your target audiences will see those messages in the first place.

Quantifiable results

With digital marketing, results monitoring is simple. Digital marketing software and platforms automatically track the number of desired conversions that you get, whether that means email open rates, visits to your home page, or direct purchases.

Easier personalization

Digital marketing allows you to gather customer data in a way that offline marketing can't. Data collected digitally tends to be much more precise and specific.

More connection with customers

Digital marketing lets you communicate with your customers in real-time. More importantly, it lets them communicate with you.

Easy and convenient conversions

Digital marketing lets your customers take action immediately after viewing your ad or content. With traditional advertisements, the most immediate result you can hope for is a phone call shortly after someone views your ad.

Digital marketing creates growth

Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you'll be able to realize your company's growth potential.

How to become a Digital Marketer?

Well, in order to become a successful Digital Marketer, you need to possess some desired skillset. Some of the skills that will help you bag the role of a Digital Marketer are:

• Specific marketing channel expertise
• Should have worked on a marketing campaign
• Ability to execute and analyze marketing campaign
• Should know to work with WordPress
• Know how paid social media advertising work
• Should be able to sell the product
• Always be updated with the latest technology

Growth of Digital Marketing Jobs 

The blazing pace of digital penetration has led to an ever-increasing demand for skilled digital marketing professionals. The McKinley Marketing Partners' 2019 Marketing Hiring Trends report shows a steady rise in the demand for professionals with digital marketing skills. In the current year, India alone is expected to generate at least 20 lakh jobs in this industry, with an expected growth of 27.4% by 2025. With advertising spends increasing annually, digital marketing is expected to surpass traditional print by next year. 
Even in the current economic slowdown, the digital marketing industry continues to grow with consumer durables and e-commerce spending big. Clearly, there is work to be done here, and with it, many opportunities to be explored.
Therefore, if you're looking to build or transition into a career in digital marketing, now is the time for you to get started.